Data Protection Policy

Bed Trend Ltd (Data Protection Customer Privacy Notice)

Bed Trend Ltd takes its obligations about data protection seriously. As such, we are providing this notice (“Privacy Notice”) to you so that you are provided with information about how Bed Trend Ltd collects and uses your Personal Data in accordance with applicable data protection law, including the General Data Protection Regulation 2016/679 (“GDPR”),”), and any UK laws implementing or superseding the GDPR including (from the 1 January 2021) the UK GDPR. Please read this Privacy Notice, as it contains important information of which you should be aware.

For the purposes of this Privacy Notice, (“Bed Trend Customers”, “you” or “your”) means customers of Bed Trend Ltd (“we”, “us” or “our”) means Bed Trend Ltd (a company incorporated in the UK with company registration number 12583176).

Bed Trend is controller of your Personal Data (as defined below). The controller is the entity that determines how and why Personal Data is processed.

1. What do we collect and process?

For Bed Trend Ltd to deliver its products and services to you and manage its business efficiently, it is necessary for us to collect, maintain and process Personal Data about you. “Personal Data” is information which (either on its own or in combination with other information Bed Trend Ltd holds) allows Bed Trend Ltd to identify our customer and thus enables us to manage our relationship with our customers. We may collect information from you when you visit our website, visit one of our stores, purchase goods or services from us, contact us by telephone, email or post or receive a communication from us in relation to your purchase.

The term “processing” means any action taken, also with the help of electronic means, in connection with Personal Data, including collection, handling, use, transfer and disclosure by transmission, dissemination or otherwise making available, as well as recording, organisation, storage, retention, adaptation or alteration, access, retrieval, consultation, alignment or combination, blocking, anonymising, erasure, disposal or destruction.

The Personal Data which we process may include the following (please see the table below for further information):

• Name and address
• Contact information (including telephone number and email address)
• Bank account and payment card details and billing address
• Details of any credit requested on any purchase(s)
• Age/Date of birth
• Gender
• Current and past purchases and orders made by you
• Your password(s) for our websites
• The details of your online account with us

• Your communication and marketing preferences
• Your interests, preferences, feedback and survey responses
• Your location
• The Personal Data contained in any other communication you make with us
• Your online browsing activities on Bed Trend Ltd websites
• Delivery preferences and requirements

Personal Data will primarily be collected from you directly. However, some Personal Data may, where lawful to do so, be collected by Bed Trend Ltd from third parties (e.g. from marketing agencies) or publicly available information about you. We will only accept and use information about you from reputable organisations who have either obtained your permission to share your information with us or who have collated information about you from publicly available sources.

Please note that you are under no obligation to provide Bed Trend with your Personal Data; however, when we rely on the lawful bases of complying with a legal obligation or entering into/performing a contract with you (see the table below), not providing some of the Personal Data described above could prevent Bed Trend from performing its obligations in relation to your purchase of goods and services (and any related services) from us and/or we may not be able to enter into or continue our contract of sale or engagement with you.

2. Why do we collect your Personal Data and what is our lawful basis for doing so?

We collect and use Users' personal information for the following purposes and legitimate interests:

• To process transactions: We may use the information Users provide when placing an order to process that order and provide related customer service.
• To send periodic emails: We may use the email address to send User information and updates pertaining to their order. It may also be used to respond to their enquiries, questions, and/or other requests.

Personal Data – Legitimate Interests

The specific legitimate interest pursued and how this is balanced against your interests:

• to enable us to operate efficiently, and to ensure any issue you may have is dealt with effectively.
• to manage customer accounts, including keeping general records of customers, sales, customer care and other interactions. This will ensure you receive the best service possible.
• to provide you with updates and promotional offers about our goods and/or services, where you have not opted out of receiving such communications from us. In doing so, we can ensure that we are providing you with relevant details of our products and services where these are of interest to you. These offer benefits to you and will hopefully save you money on future purchases.
• to target our direct marketing to you. This is necessary to build a better picture of the type of offers and products we can provide which you might be interested in, so that the communications you receive are more relevant to you and are not merely generic communications. We believe this is justified as you are in control over whether you receive our direct marketing.
• to follow up on any uncompleted sales; in doing so we can deal with any outstanding queries and ensure that if you want to go ahead with the sale, the process to complete it is smooth as possible.
• to protect ourselves from fraudulent transactions. This is necessary to protect genuine customers and our business from fraud to minimise the risk of false details being used, and abuse of card details by fraudsters.
• to improve the operation of our business and our marketing activity more generally, including to assess what is working and what is not in terms of our marketing activity or our sales performance, so that we can develop our websites, products and offers to be more relevant to our customers generally, to improve your online experience and the products we offer. Where possible, we will use statistical or pseudonymised data for these purposes.
• to offer credit facilities to you – i.e. giving you the option of spreading the cost of your purchase.

3. To whom will your Personal Data be disclosed?

Personal Data may be shared and transferred from us to other companies in our group for the purposes noted above (or for such other purposes as are notified by Bed Trend Ltd to you from time to time).

Bed Trend may disclose Personal Data to third parties that are performing services under contract for Bed Trend, such as IT hosting, marketing optimisation, maintenance providers, and organisations that we instruct to deliver the products you have purchased from us. Personal Data may also be disclosed (upon lawful request) to government authorities, law enforcement and regulatory authorities, courts, court-appointed persons/entities, and where required or permitted by relevant local law and for tax or other purposes. Further, Personal Data may be disclosed to third parties in response to legal process and when required to comply with laws, or to enforce Bed Trend’ agreements and corporate policies or to protect the rights, property or safety of Bed Trend, its employees, agents and third parties (including to legal advisors, other professional advisors, and insurers). In addition, Bed Trend may disclose Personal Data to parties to whom the relevant Bed Trend Customer has authorised Bed Trend to release his Personal Data, such as when that Bed Trend Customer has participated in a competition or when Bed Trend is investigating any customer complaint made by that Bed Trend Customer which may, in both cases, require disclosure of Personal Data to Bed Trend’ PR company (amongst others). We will also share details of your purchase with PPL where you choose to obtain a credit facility for your purchase (PPL is our principal where we act as an agent in facilitating a credit facility for our customers).

We may share any of your Personal Data with a prospective purchaser or purchaser of any part of our business, based on our legitimate interests and the interests of our purchaser, so that they can appropriately value the business and assess any risks and continue doing business with you after the acquisition.

For the purposes described above (or for such other purposes as are notified by Bed Trend Ltd to you from time time), your Personal Data may be transferred to, and stored, and otherwise processed in, one or more countries outside of the (“United Kingdom”). The jurisdiction of other organisations outside the UK may not have adequate data protection laws equivalent to those in place within the UK. For transfers of your Personal Data to third parties outside of the UK, we take additional steps where required in line with data protection laws. In some instances, we have implemented appropriate technical and organisational measures to protect your Personal Data in the form of EU Commission approved forms of contract with the relevant recipient(s) of your Personal Data. In addition, we will take reasonable steps to ensure that your Personal Data is adequately protected in accordance with the requirements of the UK data protection law. If you would like to obtain a copy of the EU Commission approved forms of contract, please contact us by using the details below.

Bed Trend may also, where permitted (and having obtained any necessary consents as may be required by law), disclose Personal Data outside of the UK for the purposes noted above in respect of Bed Trend, or:

• where required as matter of law (for example, to tax and social security authorities);
• • where required to protect Bed Trend’ and/or other Bed Trend group companies’ legal rights (for example, to defend against litigation); and/or
• for such other purposes as are notified to you by Bed Trend Ltd from time to time.

4. Security of your Personal Data

As stated above, Bed Trend takes the protection of your Personal Data seriously and we have implemented technical, physical and organisational measures to help us keep Personal Data (including Special Categories of Personal Data) accurate, up to date and protected against unauthorised or accidental destruction, alteration or disclosure, accidental loss, unauthorised access, misuse, unlawful processing and/or damage.

5. Data Retention

Bed Trend Ltd will retain your Personal Data only for such period as is necessary to perform the purpose(s) for which it was collected. In many cases this means that Personal Data will be retained for the duration of the time that we provide goods and services to you and then for a reasonable time thereafter to manage any problems, process any returns, manage our relationship with you, defend any claims, for tax purposes and/or for any other record keeping purposes. This period is typically a period of not less than 6 years from the date of delivery of your last order with us.

6. Your Rights

You have certain legal rights, which are briefly summarised below, in relation to any Personal Data about you which we hold.

Right of Access	Subject to certain conditions, you are entitled to have access to your Personal Data (this is more commonly known as submitting a “data subject access request”).
Right to Data Portability	Subject to certain conditions, you are entitled to receive the Personal Data which you have provided to us. You may challenge the accuracy or completeness of your Personal Data and have it corrected or completed, as applicable.
Rights Accuracy in Data	We encourage you to notify us of any changes regarding your Personal Data as soon as they occur, including changes to your contact details, telephone number.
Right to Object/ Restrict Data Processing	Subject to certain conditions, you have the right to object to or ask us to restrict the processing of your Personal Data. This right applies where our processing of your Personal Data is necessary for our legitimate interests. You can also object to our processing of your Personal Data for direct marketing purposes.
Right to Erasure	Subject to certain conditions, you are entitled to have your Personal Data erased (also known as the “right to be forgotten”), eg where your Personal Data is no longer needed for the purposes it was collected for, or where the relevant processing is unlawful. We may not be able to erase your Personal Data, if for example, we need it to (i) comply with a legal obligation, or (ii) exercise or defend legal claims.
Right to Withdrawal of Consent	If you withdraw your consent, this will only take effect for future processing. It will not affect the lawfulness of our processing based on your consent before you withdrew that consent.

Where our processing of your Personal Data is necessary for our legitimate interests, you can object to this processing at any time. If you do this, we will need to show either a compelling reason why our processing should continue, which overrides your interests, rights and freedoms or that the processing is necessary for us to establish, exercise or defend a legal claim.

If you would like to exercise any of your rights as described above (or if you have any questions about this Privacy Notice or concerns about our dealings with your Personal Data), please contact bedtrend@gmail.com

We will try to resolve any concerns you may have. However, if you consider that we are in breach of our obligations under data protection laws, you may lodge a complaint with the Information Commissioner’s Office (https://ico.org.uk/concerns/).

You have the right to lodge a complaint of an alleged infringement of the GDPR.

7. Updates to this Privacy Notice

Bed Trend may change this Privacy Notice from time to time to reflect changes in the law or its privacy practices. Please check this notice on a regular basis.